About Us

                                     

 

About SouDesign: Where Serenity Meets Structure

Welcome to SouDesign, where the structured elegance of design converges with the fluid beauty of nature, transforming into unique, wearable art. I'm Souha, the artisan and designer behind SouDesign, and my journey is a lifelong exploration of creativity, deeply rooted in my background in Interior and Graphic Design. A graduate of the Lebanese American University, I bring decades of experience and a passion for thoughtful composition to every piece I create.

 From Brushstroke to Adornment: A Journey of Inspiration

My fascination with jewelry began in childhood, fueled by a love for precious stones and silver. This early interest blossomed over the years, naturally intertwining with other crafts like crochet and hand-knitting—techniques that now find their delicate way into my current work. SouDesign was born after many years of dedicated learning, from various workshops to personal exploration, culminating in a vision to create something truly distinctive.

 

 

 

My design philosophy is profoundly influenced by the fluidity and spontaneity of Chinese and Japanese brush painting. With a natural talent for drawing and an innate eye for composition, I infuse the very essence of these meditative art forms into my jewelry. This inspiration is reflected in the organic forms and free-flowing movement of my designs, giving each piece a unique, almost tranquil quality. It's more than just an aesthetic; every curve and contour is a deliberate stroke, designed to evoke a feeling of serenity, simplicity and elegance.

 

 

The Art of Invention: Crafting Delicate Forms

At Soudesign, I believe in inventing new forms from traditional techniques. My craftsmanship spans several intricate methods, including the detailed art of wire wrapping, the sculptural precision of wax carving, and the foundational strength of metalsmithing. Most of my designs feature 14K gold-filled wires, where I intricately implement crochet and other specialized wire techniques to create delicate yet resilient structures. Many pieces also begin as wax carvings, which are then expertly cast in sterling silver or the luxurious gleam of 18K gold.

Each creation is a personal exploration—an intersection of artistic discipline and intuitive design, where structure truly meets soul. It's the epitome of contemporary handcrafted jewelry, thoughtfully created to be more than just an adornment.

 

 Wearable Serenity: Our Vision

Whether I'm working with metal, wax, or wire, I continuously push the boundaries of wearable art, infusing each piece with elegance, movement, and profound meaning. My hope is that when you wear a SouDesign piece, you don't just wear a piece of jewelry; you carry a feeling of peace, a connection to artistry, and a quiet statement of unique style.